In any good business you will find two very important elements that are the driving force behind the operations. There is always a good marketing plan and an even better person running the show.
How does your business stack up? I have people come to me all of the time and ask, what does it take to be a good marketer? This is a question that many people don’t know how to answer. Why don’t they know how to answer this? I have found that most people are so rapped up in there businesses day to day operations that they many times they forget what really makes the wheels turn.
Most investors seem to be concentrated on learning every last detail about different types of real estate deals, how to fund those deals, and learning their contracts front-to-back.

Now, there is nothing wrong with all of this. In fact, it would be a great objective to learn as much as you can about real estate and your contracts as you can. However, none of this even matters unless you have enough business to where you can utilize all of the information that you know.

Don’t get caught up in all of the details of real estate right away! This is probably one of the number 1 things that will put most investors businesses into the grave. I often see people focusing on the wrong areas in the wrong stages of their businesses.

When I was just getting started in the business, I had a mentor tell me that this is a marketing business. You can have all of the real estate knowledge in the world, but in the end if you can?t find motivated sellers and investor buyers, than you don?t have a business.

So, when I have a student come to me and ask what he/she should do right off of the bat to get a fast start in the business here is what I tell them. I say, if you don?t have a lot of extra money, build your business around your marketing budget. You are going to want to spend the majority of your dollars towards finding properties. This can be spending money on bandit signs, direct mailing (my favorite), or just flagging the neighborhood with flyers. Basically anything you can do to dig up a deal. Remember, you cannot get paid unless you have something to sell and someone to sell it too!
Here is a marketing tip that has helped me throughout the years. Remember, you will generally get a 1% response rate the first time you touch your motivated sellers with your direct mail! However, 80% of all sales come from the 2nd to the 8th mailing. I know that this takes a lot of motivation and a lot of persistence to keep mailing week after week and month after month. Always be persistent, consistent, and outwork your competition. If you do this amazing things will happen in your business.

I think it is also important to have a continuing education in anything you do. So when I got started is that I got a few deals under my belt and then I started spending a portion of my budget on books, e-books, and programs that would allow me to take my business to the next level.

Still to this day I am always reading articles and buying different information material that I think will help me to better myself and my business.

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